Zhanggong Times Spiritusemballage af Wen Liu er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2021
Zhanggong Times Spiritusemballage
af Wen Liu
Klient: Jiangxi Zhanggong Liquor Co., Ltd
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #112289Designet
Om Zhanggong Times Spiritusemballage
Zhanggong Times er en emballagedesign til en Baijiu produceret i Jiangxi-provinsen i Kina. Flasken er lavet af keramik med dekorativ brænding. Forsiden af æsken anvender goffreret papir, og hovedlogoet er placeret på en metalplade. Designet er inspireret af Ganzhou, kendt som fødestedet for den røde kultur. Rød anvendes som en symbolsk farve og kombineres med understøttende grafik. En rolig illustration viser regionale geografiske og historiske elementer, herunder Gan-floden. Emballagen måler 160 x 120 x 330 millimeter.
Anerkendelsen
Om A' Design Award i Jern
Zhanggong Times Spiritusemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Zhanggong Times Spiritusemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Zhanggong Times Spiritusemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Dimensioner & Emballage
- 160mm*120mm*330mm
- Tags
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- Produktionsteknologi
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Designudfordring
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Forskning
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- Inspiration
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Projektvarighed
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Driftsflow
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Teammedlemmer
- Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- Billedkreditering
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
