Low Classic Brandidentitet af Yaman Hu er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2021
Low Classic Brandidentitet
af Yaman Hu
Klient: Low Classic
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #113244Designet
Om Low Classic Brandidentitet
Book Text: Low Classic er en brandidentitet skabt til et uafhængigt modemærke. Identiteten er inspireret af modemagasiner fra 1980'erne. Der anvendes en dæmpet farvepalet og et layout, der bryder med gitteret. Typografien er overdrevet og kombineret med elegante kurver, og den udgør mærkets primære visuelle sprog. Både trykte og digitale materialer indgår, såsom plakater, grafik til sociale medier, e-mails og webbannere. De trykte materialer er produceret på genbrugspapir uden forurenende farvestoffer. Målet er at give et vintage-udtryk en raffineret digital form.
Anerkendelsen
Om A' Design Award i Jern
Low Classic Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Low Classic Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Low Classic Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Dimensioner & Emballage
- 1920px*1280px
- Tags
- Identity, digital design, fashion, typography
- Produktionsteknologi
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Designudfordring
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Forskning
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Projektvarighed
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Driftsflow
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Teammedlemmer
- Creative Director: Yaman Hu
Designer: Yaman Hu
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