Organic Rice Taske af Kazuo Fukushima and Haruka Takeuchi

Organic Rice Taske af Kazuo Fukushima and Haruka Takeuchi er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.

SølvEmballage· 2022

Organic Rice Taske

af Kazuo Fukushima and Haruka Takeuchi

Klient: China State Farms Agribusiness Corp

Vinder af A' Design Award i Sølv i kategorien Emballage

32,349

Verificeret Prisvinder

Verificer Prisstatus for #114666

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Organic Rice Taske

Dette projekt er, der pakker følelserne hos de beslutningstagere, der laver lækre ris i Wuchang. Designideen er naturligt gyldent tæppe. Har skabt designet, som er forbundet med scenen, hvor en stor rismark ser gylden ud. Pakken er en trimmet af et gyldent ris tæppe. Så vakuumpakkeformen er en bloklignende terning. Derudover er illustration af en and for at bevise økologisk landbrug. Designet, der simpelthen pakkede værdien af økologisk landbrug i Wuchang.

Anerkendelsen

Om A' Design Award i Sølv

Organic Rice Taske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Organic Rice Taske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Organic Rice Taske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensioner & Emballage: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tags: Organic, Rice, Package, China, Duck
Produktionsteknologi: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Designudfordring: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Forskning: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiration: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Projektvarighed: The project started in September 2019 and finished in September 2020 in Shanghai.
Driftsflow: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patenter: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Teammedlemmer: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Billedkreditering: Image: Photographer zhu Jie