Cosmetea Pop Up Detailhandelsindretning af Lina Chen and Yiting Ma er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Guld i konkurrencekategorien Indretning og Udstillingsdesign.
GuldIndretning· 2021
Cosmetea Pop Up Detailhandelsindretning
Klient: Nax Architects
Vinder af A' Design Award i Guld i kategorien Indretning
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Om Cosmetea Pop Up Detailhandelsindretning
Cosmetea Pop Up er en detail- og udstillingsbutik i Shanghai, Kina. Det 9 kvadratmeter store rum ligger i en tidligere dampbolle-restaurant på Yuyuan Road, en gade med mere end 100 års historie. Designet kombinerer te med kosmetik. En dramatisk åbning i facaden, inspireret af tekandeformen i brandets logo, fortsætter ind i en smal cirkulær tunnel beklædt med spejlblankt rustfrit stål og oplyst af LED-strips. Hylder er indsat i specialfremstillede riller baseret på tap- og taphulssamlinger. Et rødt vægskab giver plads til udstilling og opbevaring.
Anerkendelsen
Om A' Design Award i Guld
Cosmetea Pop Up Detailhandelsindretning er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Cosmetea Pop Up Detailhandelsindretning forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Cosmetea Pop Up Detailhandelsindretning skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
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Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensioner & Emballage
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Produktionsteknologi
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Designudfordring
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Forskning
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Projektvarighed
- Location: Shanghai, China
Completion time: the end of 2019 - Driftsflow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Teammedlemmer
- Chief designers: Lina Chan, Yiting Ma, Jo Jiao
- Billedkreditering
- Raitt Liu
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