Better than Perfect Magazin af Gerhard Kirchschlaeger

Better than Perfect Magazin af Gerhard Kirchschlaeger er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Trykt og Udgivet Medier Design.

BronzeTryk· 2021

Better than Perfect Magazin

af Gerhard Kirchschlaeger

Klient: Gerhard Kirchschlaeger

Vinder af A' Design Award i Bronze i kategorien Tryk

17,689

Verificeret Prisvinder

Verificer Prisstatus for #117460

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Better than Perfect Magazin

Better than Perfect er et madmagasin, der omdanner en madblog fra internettet til trykt form. Opskrifterne er kreative, men enkle, og hver opskrift præsenteres på et opslag med store fotografier og levende typografi. Layoutet gør brug af generøs tom plads og bryder med gængse læsevaner for at skabe visuel spænding. Magasinet måler 22 gange 31 centimeter og har 32 sider. Der er anvendt genbrugspapir af birk, digitaltryk og trådhæftning. Magasinet afsluttes med et ingrediensregister, der samtidig kan fungere som indkøbsliste.

Anerkendelsen

Om A' Design Award i Bronze

Better than Perfect Magazin er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Better than Perfect Magazin forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Better than Perfect Magazin tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensioner & Emballage: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Produktionsteknologi: recycled paper made of birch, hp indigo digital printing
Designudfordring: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Forskning: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Projektvarighed: The project started in july 2020 and finished in december 2020.
Driftsflow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patenter: no IP / PATENTS / COPYRIGHTS
Teammedlemmer: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Billedkreditering: Photographer Karin Stöttinger