Timing Sauce Branding af Wai Ching Chan er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2022

Timing Sauce Branding

af Wai Ching Chan

Klient: Timing Sauce

Vinder af A' Design Award i Jern i kategorien Grafik

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Farver

Designet

Om Timing Sauce Branding

Timing Sauce er et branding-projekt skabt for en producent af saucer. Arbejdet omfatter et nyt brandnavn, et logo, emballage og salgsmaterialer. Det tidligere navn henviste til pasta, hvilket ikke stemte overens med de produkter, der blev solgt, så et nyt navn blev valgt. Logoet anvender abstrakte former, der antyder en sauce og et smilende ansigt. Farveundersøgelser guidede paletten, og flere farvekombinationer blev afprøvet for at formidle glæde og appetit. Etiketterne er trykt på vandtæt, blank PVC og fremstilles i tre størrelser til flasker på 120, 150 og 180 milliliter.

Anerkendelsen

Om A' Design Award i Jern

Timing Sauce Branding er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Timing Sauce Branding forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Timing Sauce Branding respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensioner & Emballage: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Produktionsteknologi: Label Material: PVC gloss label waterproof
Designudfordring: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Forskning: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Projektvarighed: Hong Kong