Love Art Kampagne af Daniel da Hora er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.

BronzeReklame· 2024

Love Art Kampagne

af Daniel da Hora

Klient: Dahlstedt Holding SL

Vinder af A' Design Award i Bronze i kategorien Reklame

82,144

Verificeret Prisvinder

Verificer Prisstatus for #119665

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Love Art Kampagne

I sin første kampagne begiver Winghook sig ud på et dristigt og kunstnerisk projekt med det formål at skabe genklang. Ved at anvende en omhyggelig fusion af digital manipulation og kunstnerisk genfortolkning inkorporerer Winghook anerkendte mesterværker fra kunsthistorien i sin fortælling. Gennem dygtig manipulation udfordrer kampagnen seerne til at opspore inkongruenser med præcision og opmærksomhed på detaljer. Ved at sammenstille velkendte klassikere med innovative drejninger inviterer Winghook ikke kun til eftertanke, men demonstrerer også sin ekspertise i at beskytte integriteten af kunstneriske skatte.

Anerkendelsen

Om A' Design Award i Bronze

Love Art Kampagne er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Love Art Kampagne forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Love Art Kampagne tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensioner & Emballage: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Produktionsteknologi: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Designudfordring: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Forskning: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Projektvarighed: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Teammedlemmer: Creative Director / Designer: Daniel da Hora
Billedkreditering: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.