Customized Farmland Primær funktion: Mobilapplikation af Xiaoshuai Jing and Huicong Hu er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Mobilteknologi, Applikationer og Software Design.
SølvMobil· 2021
Customized Farmland Primær funktion: Mobilapplikation
af Xiaoshuai Jing and Huicong Hu
Klient: Harbin Institute of Technology, Shenzhen
Vinder af A' Design Award i Sølv i kategorien Mobil
Verificeret Prisvinder
Verificer Prisstatus for #120095Designet
Om Customized Farmland Primær funktion: Mobilapplikation
Bogtekst: Customized Farmland er en mobilapplikation til udlejning af landbrugsjord online. Applikationen forbinder byboere med landdistrikternes jord og menneskelige ressourcer i Kina. Der tilbydes seks moduler: udlejning af jord, landbrug, landboturisme, 5G-livestreaming, onlinehandel og onlinedonation. Brugerne gennemser et kort, vælger jord i nærheden og ser de afgrøder, der kan dyrkes der. Livevideo viser planternes vækst i realtid, og besøg på gården kan bookes offline. Høstede produkter kan sælges til andre brugere eller doneres gennem platformen.
Anerkendelsen
Om A' Design Award i Sølv
Customized Farmland Primær funktion: Mobilapplikation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Customized Farmland Primær funktion: Mobilapplikation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Customized Farmland Primær funktion: Mobilapplikation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
- Dimensioner & Emballage
- Designed for the iOS System
- Tags
- Interface, Interaction Design, Visual Communication, User Experience
- Produktionsteknologi
- At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
- Designudfordring
- The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
- Forskning
- Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
- Inspiration
- In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
- Projektvarighed
- The project started in December 2019 and finished in September 2020 in Shenzhen.
- Driftsflow
- First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
- Teammedlemmer
- Xiaoshuai Jing
Huicong Hu - Billedkreditering
- Images by Xiaoshuai Jing, Huicong Hu, 2021
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