Chez Vous Primær funktion: Brandidentitet af Ruis Vargas er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2021
Chez Vous Primær funktion: Brandidentitet
af Ruis Vargas
Klient: Laika
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #120238Designet
Om Chez Vous Primær funktion: Brandidentitet
Chez Vous er en visuel identitet skabt til en belgisk restaurant i São Paulo, Brasilien. Identiteten genfortolker belgiske ikoner, såsom Magritte, Manneken Pis, regn og traditionelle pommes frites, gennem en enkel illustrationsstil. Korte tekster inkluderer variationer af belgisk dialekt, hvilket tilføjer humor til de grafiske kompositioner. Identiteten anvendes på menuer, plakater, paneler, emballage og t-shirts, hvilket giver restauranten visuel enhed. Menuer og plakater trykkes i offset med CMYK-farver, mens t-shirtsene trykkes digitalt.
Anerkendelsen
Om A' Design Award i Sølv
Chez Vous Primær funktion: Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Chez Vous Primær funktion: Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Chez Vous Primær funktion: Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- Dimensioner & Emballage
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- Tags
- Branding, Logotype, Package, label, illustration
- Produktionsteknologi
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- Designudfordring
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- Forskning
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- Inspiration
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- Projektvarighed
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- Driftsflow
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- Patenter
- Laika
- Teammedlemmer
- Ruis Vargas, Creative Director and Illustrator.
- Billedkreditering
- Ricardo Bassetti and Elias Gomes
Sponsoreret
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