Designers Brasileiros Brandidentitet af Tiago de Albuquerque Sales e Kiemle er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Guld i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
GuldGrafik· 2021
Designers Brasileiros Brandidentitet
af Tiago de Albuquerque Sales e Kiemle
Klient: Designers Brasileiros
Vinder af A' Design Award i Guld i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #121119Designet
Om Designers Brasileiros Brandidentitet
Mærket på hjemmesiden Designers Brasileiros består af et panel i form af bogstavet D sammensat af geometriske stykker, der passer sammen og repræsenterer designspecialiteterne. Disse stykker er former udtrukket fra det brasilianske flag og danner også bogstavet B og en tukan. Tukanen blev defineret ved, at den er en af de største frøspredere af brasiliansk fauna og en af dem, der er ansvarlige for dannelsen af tropiske skove. For brandet symboliserer spredningen af frø af tukanen konceptuelt den videnspredning, som er formålet med hjemmesiden.
Anerkendelsen
Om A' Design Award i Guld
Designers Brasileiros Brandidentitet er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Designers Brasileiros Brandidentitet forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Designers Brasileiros Brandidentitet skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensioner & Emballage
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Produktionsteknologi
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Designudfordring
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Forskning
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Projektvarighed
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Driftsflow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Teammedlemmer
- Tiago de Albuquerque Sales e Kiemle
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