Beer Mail by Volfas Engelman Emballage til håndværksøl af Bold Brands er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2021
Beer Mail by Volfas Engelman Emballage til håndværksøl
af Bold Brands
Klient: Bold Brands
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #122875Designet
Om Beer Mail by Volfas Engelman Emballage til håndværksøl
Beer Mail er et emballagedesign til en serie af håndværksøl. Etiketterne er indrammet som frimærker, en reference til brandnavnet og til frimærkers samlerværdi. Hver variant bærer en collageillustration, der forener elementer, som ved første øjekast virker urelaterede. Ingredienserne, der bruges i øllen, er skjult inde i illustrationerne, så forbrugeren kan lede efter dem. Øllen sælges i 330 ml glasflasker med digitalt trykte etiketter og i 500 ml trykte dåser. Designet afspejler seriens små produktionsmængder.
Anerkendelsen
Om A' Design Award i Sølv
Beer Mail by Volfas Engelman Emballage til håndværksøl er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Beer Mail by Volfas Engelman Emballage til håndværksøl forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Beer Mail by Volfas Engelman Emballage til håndværksøl er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensioner & Emballage
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Produktionsteknologi
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Designudfordring
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Forskning
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Projektvarighed
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Driftsflow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Teammedlemmer
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Billedkreditering
- Illustrations & Visuals: Sandra Ramoskaite
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
