I Love You From Afar Social af Alvaro Gonzalez and Renato Galecio er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
BronzeReklame· 2021
I Love You From Afar Social
af Alvaro Gonzalez and Renato Galecio
Klient: Inbrax
Vinder af A' Design Award i Bronze i kategorien Reklame
Verificeret Prisvinder
Verificer Prisstatus for #123514Designet
Om I Love You From Afar Social
I begyndelsen af pandemien, da alle var i karantæne i Chile, var alle Miniso-butikker lukkede, og for at opretholde forpligtelsen over for sit publikum blev kampagnen "Jeg Elsker Dig På Afstand" skabt, som blev udført 100% online og leverede tusindvis af idéer til at underholde deres forbrugere, mens de var lukket inde.
Anerkendelsen
Om A' Design Award i Bronze
I Love You From Afar Social er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. I Love You From Afar Social forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. I Love You From Afar Social tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensioner & Emballage
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Produktionsteknologi
- Social Media, Vectorial Illustrations, Illustrator
- Designudfordring
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Forskning
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Projektvarighed
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patenter
- Miniso, Inbrax
- Teammedlemmer
- Pedro Antolín
Pancho González
Renato Galecio
Álvaro González - Billedkreditering
- Miniso, Inbrax
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