Dodoshine Brand Identitet af Xu Chen and Rong Zhang er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2021
Dodoshine Brand Identitet
Klient: Dodoshine
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om Dodoshine Brand Identitet
Dodoshine er en brandidentitet skabt til et hvidevaremærke, der anvender ultraviolet steriliseringsteknologi. Navnet henviser til den kinesiske vane med at placere genstande i sollys for at dræbe bakterier, en praksis, der er forbundet både med en sund livsstil og med ultraviolet teknologi. Logotypen er baseret på en fed grotesk skrifttype med tilføjede seriffedetaljer af den slags, der ofte anvendes af modemærker. Kombinationen giver brandet et solrigt og lidt modebevidst udtryk. Logotypen kan trykkes på produkter og markedsføringsmateriale i en minimumsstørrelse på 34 gange 10 millimeter.
Anerkendelsen
Om A' Design Award i Bronze
Dodoshine Brand Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Dodoshine Brand Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Dodoshine Brand Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensioner & Emballage
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Produktionsteknologi
- It can be print on the product or marketing material.
- Designudfordring
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Forskning
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Projektvarighed
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Driftsflow
- People can see and read it. And then they can understand the meaning of the logo.
- Teammedlemmer
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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