Niulanshan Emballage til spiritusflaske af Tiger Pan er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2021
Niulanshan Emballage til spiritusflaske
af Tiger Pan
Klient: Beijing Chuangyitang Sales Co., Ltd.
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #123934Designet
Om Niulanshan Emballage til spiritusflaske
Niulanshan er et emballagedesign i begrænset oplag til et kinesisk spiritusmærke, udgivet i anledning af oksens år. Flasken er lavet af glas, og æsken er lavet af træ. Designet undgår realisme og anvender en moderne og abstrakt form. En knivskarp lige linje på flaskens krop antyder oksens stærke krop og kompromisløse karakter. Varemærket bevarer kun det kalligrafiske tegn Niu, som betyder okse. Det sidste penselstrøg er forlænget for at antyde den kinesiske frase Niu til det sidste, et ønske om at nå sine mål. Hensigten er at tiltrække unge forbrugere.
Anerkendelsen
Om A' Design Award i Sølv
Niulanshan Emballage til spiritusflaske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Niulanshan Emballage til spiritusflaske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Niulanshan Emballage til spiritusflaske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Dimensioner & Emballage
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Tags
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- Produktionsteknologi
- The bottle is made of glass and the box is made of wood.
- Designudfordring
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Forskning
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Inspiration
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Projektvarighed
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Driftsflow
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Patenter
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Teammedlemmer
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - Billedkreditering
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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