Bafang Koi Bank Gaveæske af One Design Brand Communication Co. Ltd er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2022
Bafang Koi Bank Gaveæske
af One Design Brand Communication Co. Ltd
Klient: One Design Brand Communication Co., Ltd.
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
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Om Bafang Koi Bank Gaveæske
Designet af Bagua Koi-æsken er ikke kun overfladisk. Som en del af gaven er gaveæsken designet som et symbol på værdifuld velsignelse med en dyb forankring i kinesisk kultur. Designeren hentede inspiration fra kinesisk Koi-kultur og Bagua-kultur, som begge formidler en værdifuld velsignelse om at være heldig og velhavende, hvilket harmonerer med bankindustriens kulturelle karakteristika.
Anerkendelsen
Om A' Design Award i Sølv
Bafang Koi Bank Gaveæske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Bafang Koi Bank Gaveæske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Bafang Koi Bank Gaveæske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing. - Dimensioner & Emballage
- 240mm*240mm*150mm
- Tags
- China gift packaging
- Produktionsteknologi
- Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
- Forskning
- I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. - Inspiration
- The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune. - Projektvarighed
- The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
- Driftsflow
- We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams. - Teammedlemmer
- Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd - Billedkreditering
- One Design brand communication Co., Ltd
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