Doaba Dhaba Bæredygtig Fødevareemballage af Akkshit Khattar er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Bæredygtige Produkter, Projekter og Grønt Design.
BronzeBæredygtigt Produkt· 2022
Doaba Dhaba Bæredygtig Fødevareemballage
Vinder af A' Design Award i Bronze i kategorien Bæredygtigt Produkt
Verificeret Prisvinder
Verificer Prisstatus for #126449Designet
Om Doaba Dhaba Bæredygtig Fødevareemballage
Doaba Dhaba er et bæredygtigt emballagesystem til fødevarer, designet til et cloud-køkken i Indien. Hovedretterne pakkes i handis, lerkrukker håndlavet af lokale håndværkere, som lukkes med et lerlåg og et mærkat bundet rundt om halsen. Fladbrød som rotis og naan pakkes ind i friskskårne bananblade bundet med jutetråd. Begge dele placeres derefter i en pose lavet af genbrugspapir. Materialerne er biologisk nedbrydelige og erstatter engangsplastik. Leveringer foretages med elbiler for at reducere CO2-aftrykket.
Anerkendelsen
Om A' Design Award i Bronze
Doaba Dhaba Bæredygtig Fødevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Doaba Dhaba Bæredygtig Fødevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Doaba Dhaba Bæredygtig Fødevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Dimensioner & Emballage
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Tags
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Produktionsteknologi
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Designudfordring
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Forskning
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Projektvarighed
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Driftsflow
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
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