XinJiHao 10 Teemballage af Evan Chen er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2022

XinJiHao 10 Teemballage

af Evan Chen

Klient: Bama Tea Co., Ltd

Vinder af A' Design Award i Guld i kategorien Emballage

55,399

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Verificer Prisstatus for #127647

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Om XinJiHao 10 Teemballage

I færd med at tage den ti år gamle tekage, der er opbevaret i det indre tørre lager, åbner forbrugerne teboksen fra den gyldne krydslinje, som om de åbner guldalderen på ti år. Bjergmønsteret i den ydre kasse og den tredimensionelle bjergskulptur i den indre gryde repræsenterer henholdsvis bjerget, som teen passerede igennem i transportprocessen, og bjerget, der fødte teen, hvilket gjorde den gamle Pu'er te en beholder med unik hukommelse.

Anerkendelsen

Om A' Design Award i Guld

XinJiHao 10 Teemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. XinJiHao 10 Teemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. XinJiHao 10 Teemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

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Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensioner & Emballage: 3000mm*3000mm*3000mm
Tags: logo，packaging，illustrations，graphics
Produktionsteknologi: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Designudfordring: How to combine the quality of "Black Gold Decade" with visual expression.
Forskning: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiration: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Projektvarighed: The project was launched in Suzhou in March 2021.
Driftsflow: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patenter: BamaTea
Teammedlemmer: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Billedkreditering: BamaTea