Blue Frog Bar Og Restaurant af SIG Design er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Indretning og Udstillingsdesign.
JernIndretning· 2022
Blue Frog Bar Og Restaurant
af SIG Design
Klient: Blue Frog
Vinder af A' Design Award i Jern i kategorien Indretning
Verificeret Prisvinder
Verificer Prisstatus for #127951Designet
Om Blue Frog Bar Og Restaurant
Blue Frog sørger for grillmad og cocktails. Designet er påkrævet for at vise moderne amerikanske kulturelle træk. For at skabe et åbent og frit rum til at møde forskellige sociale situationer, så kan forbrugerne få en fornøjelig madoplevelse. Den unikke 100 skud kultur bringer spænding og udfordring til kunderne. Derfor er baren det visuelle centrum for at overføre spænding til hele rummet. Forskellige materialer, flerlagsformer og kunstudsmykning er vedtaget for at skabe et rum af høj kvalitet.
Anerkendelsen
Om A' Design Award i Jern
Blue Frog Bar Og Restaurant er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Blue Frog Bar Og Restaurant forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Blue Frog Bar Og Restaurant respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensioner & Emballage
- The project area is 404 sqm.
- Tags
- restaurant, bar, Modern American, artworks
- Produktionsteknologi
- Desktop research and on-site market research.
- Designudfordring
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Forskning
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspiration
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Projektvarighed
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Driftsflow
- /
- Teammedlemmer
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Billedkreditering
- Image #1-#5 photographer: Nick Sing
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