MontGras Handcrafted Vinetiket af Ximena Ureta

MontGras Handcrafted Vinetiket af Ximena Ureta er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2022

MontGras Handcrafted Vinetiket

af Ximena Ureta

Klient: MontGras

Vinder af A' Design Award i Guld i kategorien Emballage

56,948

Verificeret Prisvinder

Verificer Prisstatus for #129606

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om MontGras Handcrafted Vinetiket

MontGras Handcrafted er en vinetiketserie skabt til fem chilenske vine fremstillet af sjældne druesorter høstet i 2020. Hver etiket forener to kunstværker, vinmagerens signatur og en forskellig typografisk bearbejdning af årgangstallet, mens en fælles grafisk linje binder de fem designs sammen. Etiketterne er trykt på selvklæbende, ubestrøget, vandafvisende papir, der modstår ældning og ultraviolet lys. Guldfolie, udstansning, silketrykslak med relief og en mat beskyttelseslak fuldender finishen. En vokskapsel forsegler hver flaske.

Anerkendelsen

Om A' Design Award i Guld

MontGras Handcrafted Vinetiket er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. MontGras Handcrafted Vinetiket forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. MontGras Handcrafted Vinetiket skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
Dimensioner & Emballage: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
Tags: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
Produktionsteknologi: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
Designudfordring: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
Forskning: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
Inspiration: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
Projektvarighed: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
Driftsflow: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
Teammedlemmer: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
Billedkreditering: Image #1, #2, #3, #4, #5: Jorge Brantmayer.