Amaro Livsstilsbutik af Leticia Nobell er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.
SølvIndretning· 2022
Amaro Livsstilsbutik
Klient: Amaro
Vinder af A' Design Award i Sølv i kategorien Indretning
Verificeret Prisvinder
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Om Amaro Livsstilsbutik
De nye Amaro fysiske butikker afspejler et destinationslivsstilsbrand, der forbinder kvinder til mode, design, teknologi, skønhed og wellness i forskellige kategorier inden for et flydende layout. En kvindes kurver og feminine linjer, enkeltheden i råmaterialerne og integrationen af naturen inspirerede dette design, hvor kunden vil føle sig velkommen og underholdt i et rum, der på samme tid er minimalistisk og rigt, teknologisk og hyggeligt. moderne og varm, forvandler modsætninger til komplementer.
Anerkendelsen
Om A' Design Award i Sølv
Amaro Livsstilsbutik er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Amaro Livsstilsbutik forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Amaro Livsstilsbutik er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
- Dimensioner & Emballage
- Total floor area is 1300 square meters
- Tags
- Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
- Produktionsteknologi
- The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
- Designudfordring
- The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
- Forskning
- We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
- Inspiration
- Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
- Projektvarighed
- The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
- Driftsflow
- The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
- Teammedlemmer
- Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas - Billedkreditering
- Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso
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