Reconstruct Plakatserie af Haku Wang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2022

Reconstruct Plakatserie

af Haku Wang

Klient: Common Space

Vinder af A' Design Award i Jern i kategorien Grafik

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Reconstruct Plakatserie

Book Text: Reconstruct er et sæt plakater designet til at fremme genforbindelse i et samfund. Den første plakat bruger grafisk udfyldning og stabling til at vise en anspændt person. Den anden opbygger en boksform som symbol på et kamera, der fastholder et øjeblik af forandring. Den tredje gentegner formen af en Gambiered Canton Gauze Zongzi med linjer og rektangler, hvor linjerne også repræsenterer forbindelserne mellem mennesker. Plakaterne er printet i A2-format på papir og er også forberedt til digitale visninger og animerede versioner på sociale medier.

Anerkendelsen

Om A' Design Award i Jern

Reconstruct Plakatserie er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Reconstruct Plakatserie forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Reconstruct Plakatserie respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensioner & Emballage: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Produktionsteknologi: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Designudfordring: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Forskning: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Projektvarighed: The project has started since September 2021 in Foshan.
Driftsflow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.