KGI Bank Bankwebsite af Frog Singapore er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Websted og Webdesign.
JernWeb· 2022
KGI Bank Bankwebsite
Klient: frog Singapore
Vinder af A' Design Award i Jern i kategorien Web
Verificeret Prisvinder
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Om KGI Bank Bankwebsite
KGI Bank er en responsiv hjemmeside designet til en bank med fire datterselskaber. Hjemmesiden præsenterer virksomheds- og privatkundeinformation inden for én samlet oplevelse. Et forenklet visuelt koncept gør det muligt for kunderne at udforske bankens forskellige facetter lag for lag. Mikroanimationer tilføjer følelsesmæssigt engagement til almindelige interaktioner. Call-to-actions og ofte anvendte værktøjer er placeret i nærheden for at understøtte det næste trin. Forbedret navigation giver en subtil vejledning mellem datterselskabernes sektioner. Brugergrænsefladen blev designet i Figma.
Anerkendelsen
Om A' Design Award i Jern
KGI Bank Bankwebsite er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. KGI Bank Bankwebsite forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. KGI Bank Bankwebsite respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensioner & Emballage
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Produktionsteknologi
- The user interface of this website was designed in Figma.
- Designudfordring
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Forskning
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Projektvarighed
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Driftsflow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Teammedlemmer
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Billedkreditering
- frog Singapore, 2022
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