By Beth Kollagentilskudsemballage af Angela Spindler er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2022
By Beth Kollagentilskudsemballage
Klient: Depot Creative
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #137495Designet
Om By Beth Kollagentilskudsemballage
Agenturet fik til opgave at skabe et visuelt identitetssystem og emballagedesign, herunder et skræddersyet fartøj til dette luksusatelier. Hvor det var muligt, blev alle materialer udvalgt ud fra deres miljømæssige akkreditiver, lige fra brugen af post-forbrugeraffald, FSC-papir og sojabaseret blæk. Emballagen bruger en farvepalet af mørkegrønne og lyse pastelfarver, materialer af høj kvalitet, strukturer og subtile printfinisher for at skabe en håndgribelig følelse af både luksus og prestige.
Anerkendelsen
Om A' Design Award i Guld
By Beth Kollagentilskudsemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. By Beth Kollagentilskudsemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. By Beth Kollagentilskudsemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensioner & Emballage
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Produktionsteknologi
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Designudfordring
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Forskning
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Projektvarighed
- June 2020-July 2021, Sydney Australia
- Driftsflow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Teammedlemmer
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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