Sxdesign Primær funktion: Brandidentitet af Sxdesign er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2022
Sxdesign Primær funktion: Brandidentitet
af Sxdesign
Klient: Sxdesign
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
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Om Sxdesign Primær funktion: Brandidentitet
Sxdesign er en brandidentitet skabt til et designstudie med base i Beijing, Kina. Hver detalje i logoet følger et 1:1,414-forhold, hvilket giver mærket et kompakt og afbalanceret udtryk. Små grafiske elementer i hjørnerne minder om citationstegn og indrammer logoets rektangler. Opbygningen gør mærket symmetrisk og antyder citering, markering og fortolkning af sprog og idéer. Gennem motion graphics kan logoet også vokse ud til den traditionelle kinesiske form af studiets navn og forbinde tradition med moderne design.
Anerkendelsen
Om A' Design Award i Sølv
Sxdesign Primær funktion: Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Sxdesign Primær funktion: Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Sxdesign Primær funktion: Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensioner & Emballage
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Produktionsteknologi
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Designudfordring
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Forskning
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Projektvarighed
- Fr. November 2021 to January 2022, Beijing, China.
- Driftsflow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patenter
- Sxdesign
- Teammedlemmer
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Billedkreditering
- Sxdesign
Sponsoreret
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