Now Albumcoverdesign af Yijia Xie er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2022

Now Albumcoverdesign

af Yijia Xie

Klient: Yijia Xie

Vinder af A' Design Award i Jern i kategorien Grafik

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Designet

Om Now Albumcoverdesign

Now er et albumdesign skabt for en musiker, hvis seks sange fortæller historier om drømme, vækst og kærlighed. Et betydningsfuldt kinesisk tegn er taget fra hver sangtitel, såsom Universe, Rain, Believe, Eyes, Moon og Star. Disse tegn kombineres med digital collage og generativ kodning. De udvalgte elementer indtastes i et computerprogram, der genererer tusindvis af forskellige grafikker, så hver pakkeindpakning er unik. Det kvadratiske format måler 4,25 x 4,25 tommer. Projektet omfatter seks coverdesigns, en sangtekstbog og albumpakken.

Anerkendelsen

Om A' Design Award i Jern

Now Albumcoverdesign er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Now Albumcoverdesign forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Now Albumcoverdesign respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

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Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensioner & Emballage: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Produktionsteknologi: Print Design / Digital Collage / package design / generative coding
Designudfordring: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Forskning: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Projektvarighed: September 2021 - January 2022
Driftsflow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Teammedlemmer: Designer: Yijia Xie