Amplifying Identity Kontorindretning af DB and B Pte Ltd er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.
SølvIndretning· 2022
Amplifying Identity Kontorindretning
Klient: DB&B Pte Ltd
Vinder af A' Design Award i Sølv i kategorien Indretning
Verificeret Prisvinder
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Om Amplifying Identity Kontorindretning
Amplifying Identity er en kontorindretning beliggende ved Asia Square i Singapore. Arbejdspladsen strækker sig over tre etager og dækker et samlet areal på 9.300 kvadratmeter. Halvtreds samarbejdszoner og fem store mødelokaler er fordelt på etagerne for at understøtte fleksibelt og hybridt arbejde. Skræddersyet miljøgrafik er anvendt på gange og vægflader for at præsentere virksomhedens kultur, ledelsesprincipper og historie. Tæpper fremstillet af bæredygtige materialer, maling med lavt indhold af flygtige organiske forbindelser samt zoneopdelt belysning er brugt til at begrænse den miljømæssige påvirkning.
Anerkendelsen
Om A' Design Award i Sølv
Amplifying Identity Kontorindretning er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Amplifying Identity Kontorindretning forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Amplifying Identity Kontorindretning er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensioner & Emballage
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Produktionsteknologi
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Designudfordring
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Forskning
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Projektvarighed
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Teammedlemmer
- Ricardo Celis
Victor Wong - Billedkreditering
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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