Johnnie Walker Limited Edition Gaveemballage af Ofen Hu

Johnnie Walker Limited Edition Gaveemballage af Ofen Hu er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2022

Johnnie Walker Limited Edition Gaveemballage

af Ofen Hu

Klient: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Vinder af A' Design Award i Guld i kategorien Emballage

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Farver

Designet

Om Johnnie Walker Limited Edition Gaveemballage

Johnnie Walker Limited Edition er et gaveemballagedesign til en whiskyflaske, der blev lanceret til Midt-Efterårsfestivalen i Kina. Midt-Efterårsfestivalen er en vigtig tid for familiesammenkomst, så temaerne er hjem, genforening og følelser. Designet henter inspiration fra døre og vinduer i traditionel kinesisk arkitektur. Den ydre æske åbnes som en dobbeltdør, der holdes lukket af en magnetknap i midten, og afslører flasken indeni. Orkidéer, sommerfugle og lykkebringende skyer er afbildet. Der er anvendt forgyldning og laserskæring på æsken, og sandblæsning er påført flasken.

Anerkendelsen

Om A' Design Award i Guld

Johnnie Walker Limited Edition Gaveemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Johnnie Walker Limited Edition Gaveemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Johnnie Walker Limited Edition Gaveemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensioner & Emballage: Length 15cm width 11.5cm height 36cm
Tags: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Produktionsteknologi: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Designudfordring: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Forskning: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiration: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Projektvarighed: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Driftsflow: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Teammedlemmer: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Billedkreditering: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd