Bank of England Visuel Identitet af Matteo Ruisi and Peter McCabe er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2022
Bank of England Visuel Identitet
af Matteo Ruisi and Peter McCabe
Klient: Bank of England
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #138983Designet
Om Bank of England Visuel Identitet
At designe for en centralbank betyder at finde en balance mellem teknisk og følsom information, medarbejderdrevne resultater, engagerende generel kommunikation og en række reguleringer. Dette er ikke simpelt at opnå og er baseret på delikate interne dynamikker. Den nye identitet er blevet udviklet sammen med de mennesker, der skal bruge den, og balancerer alle aspekter af kommunikationen. Den fokuserer på at nå et bredere publikum med en tilgængelig, relevant, struktureret og karakteristisk tilgang. Disse nøgleprincipper er blevet anvendt som designretning for alle de visuelle elementer.
Anerkendelsen
Om A' Design Award i Sølv
Bank of England Visuel Identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Bank of England Visuel Identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Bank of England Visuel Identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensioner & Emballage
- Not applicable
- Tags
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Produktionsteknologi
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Designudfordring
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Forskning
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspiration
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Projektvarighed
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Driftsflow
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Patenter
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Teammedlemmer
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Billedkreditering
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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