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Abstract Illustrations Abstrakte Illustrationer Branding Design Kit af Nargiza Usmanova

Abstract Illustrations Abstrakte Illustrationer Branding Design Kit af Nargiza Usmanova er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.


JernGrafik· 2022

Abstract Illustrations Abstrakte Illustrationer Branding Design Kit

af Nargiza Usmanova

Klient: TELS Group

Vinder af A' Design Award i Jern i kategorien Grafik

13,105

Verificeret Prisvinder

Verificer Prisstatus for #139164

Farver

Designet

Om Abstract Illustrations Abstrakte Illustrationer Branding Design Kit

Inspirationen til at skabe unikke illustrationer til det årlige mærkevaresæt var den langsigtede søgen efter en unik abstrakt stil. Vi skabte 10 forskellige formelle kompositioner med dynamiske, kraftfulde linjer i kontrastpaletter. Den største forskel i projektet er skabelsen af ​​brandede konceptuelle illustrationer til alle promo-produkter. Alle illustrationer er håndtegnede i gouache-teknikken. Koloristiske formelle kompositioner i en minimalistisk lineær stil hjælper produkter med at skille sig ud fra en række andre konkurrerende eksempler.

Anerkendelsen

Om A' Design Award i Jern

Abstract Illustrations Abstrakte Illustrationer Branding Design Kit er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Abstract Illustrations Abstrakte Illustrationer Branding Design Kit forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Abstract Illustrations Abstrakte Illustrationer Branding Design Kit respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensioner & Emballage
The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags
Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Produktionsteknologi
In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Designudfordring
The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Forskning
The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration
The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Projektvarighed
The branding kit was created in 2019 for all needs in the 2020 year.
Driftsflow
All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Patenter
© Nargiza Usmanova
© NUMZ Graphics
Teammedlemmer
Illustrator and Graphic Designer - Nargiza Usmanova
Billedkreditering
Illustrator and Graphic Designer - Nargiza Usmanova

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Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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