Greeninful Brand Identitet af Michelle Poon er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2022
Greeninful Brand Identitet
Klient: Greenin'ful
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
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Om Greeninful Brand Identitet
Greeninful er et rebranding-projekt for et miljøvenligt brand, der understøtter en bæredygtig livsstil. Brandet forbinder mennesker, der bekymrer sig om miljøet. Logoet viser ansigtet på det grønne fællesskab og afspejler beslutsomhed og nysgerrighed. Den visuelle identitet anvender klare farver, dristige penselstrøg og håndtegnede elementer, der forbliver fleksible i brug. Billederne er udvalgt, så de fremstår imødekommende og fællesskabsorienterede. Rebrandingen flytter brandet fra at være en handelsplatform til at være et fællesskab, der skaber offentlig opmærksomhed om miljøbeskyttelse.
Anerkendelsen
Om A' Design Award i Jern
Greeninful Brand Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Greeninful Brand Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Greeninful Brand Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Dimensioner & Emballage
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Tags
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Produktionsteknologi
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Designudfordring
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Forskning
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Projektvarighed
- October 2021 - January 2022
- Driftsflow
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Teammedlemmer
- Michelle Kason
- Billedkreditering
- Image 1: Michelle Kason (Designer)
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