Bank of England Fotografi af Matteo Ruisi er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Fotografi og Fotomanipulationsdesign.
BronzeFotografi· 2022
Bank of England Fotografi
af Matteo Ruisi
Klient: Bank of England
Vinder af A' Design Award i Bronze i kategorien Fotografi
Verificeret Prisvinder
Verificer Prisstatus for #139565Designet
Om Bank of England Fotografi
En af Bank of Englands funktioner er at trykke pengesedler. De britiske pund sterling-sedler har forskellige kendetegn, der gør dem unikke. Fotograferingen af sedlerne er blevet introduceret som en del af et bredere visuelt identitetsprojekt, men pengesedler kan kun reproduceres under overholdelse af strenge regler. Fotografierne, taget med et makroobjektiv, viser sikkerhedsfunktioner, figurer og skønheden i deres design. Billederne er blevet grupperet i tre kategorier: grupper af sedler, detaljer og abstrakt.
Anerkendelsen
Om A' Design Award i Bronze
Bank of England Fotografi er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Bank of England Fotografi forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Bank of England Fotografi tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract. - Dimensioner & Emballage
- Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB - Tags
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
- Produktionsteknologi
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. - Designudfordring
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Forskning
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Inspiration
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Projektvarighed
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent. - Driftsflow
- Images for branded photography can be used on digital and print applications.
- Patenter
- Bank of England
- Teammedlemmer
- Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell - Billedkreditering
- Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell
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