GAAHK Inauguration Ceremony Nøglevisuel Design af Alex King er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2022
GAAHK Inauguration Ceremony Nøglevisuel Design
af Alex King
Klient: Alex King
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om GAAHK Inauguration Ceremony Nøglevisuel Design
GAAHK Indsættelsesceremoni er en nøglevisuel design skabt til den tyvende indsættelsesceremoni for Graphic Arts Association of Hong Kong. Det visuelle udtryk er baseret på digital blækblanding, gentaget mere end hundrede gange for at opnå en balanceret komposition af positivt og negativt rum. Billedet henviser til en håndværker, der blander levende farver til trykarbejde. Designet er tilpasset til en digital baggrund, et skilt, en brochure, et invitationskort, en souvenir og en maske. Brochurens forside anvender spot UV-lakering med sølv- og guldfolier, så overfladen kan mærkes med hånden.
Anerkendelsen
Om A' Design Award i Bronze
GAAHK Inauguration Ceremony Nøglevisuel Design er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. GAAHK Inauguration Ceremony Nøglevisuel Design forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. GAAHK Inauguration Ceremony Nøglevisuel Design tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
- Dimensioner & Emballage
- Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
- Tags
- key visual, print production, visual art, digital design, graphic art
- Produktionsteknologi
- The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
- Designudfordring
- Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
- Forskning
- Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
- Inspiration
- This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
- Projektvarighed
- The project duration lasts for three months. This is a commercial project in Hong Kong.
- Driftsflow
- Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
- Teammedlemmer
- Designer: Alex King
- Billedkreditering
- Illustrator Alex King
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