Buddy Workwear Primær Funktion: Brandidentitet af Pilotfisch GmbH and Co. KG er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
SølvReklame· 2022
Buddy Workwear Primær Funktion: Brandidentitet
Klient: Buddy Workwear Manufaktur
Vinder af A' Design Award i Sølv i kategorien Reklame
Verificeret Prisvinder
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Om Buddy Workwear Primær Funktion: Brandidentitet
Buddy Workwear er en brandidentitet skabt til en producent af arbejdstøj i Tyskland. Navnet Buddy udgør kernen i identiteten og er afledt af det tidligere firmanavn. Mørkeblå fungerer som hovedfarven og lader produkterne og fotografierne træde frem, mens lyseblå bruges som accent- og fremhævelsesfarve. De to farver komplementerer hinanden som buddies. Klar typografi og enkel ordlyd understøtter brandets direkte holdning. Identiteten anvendes på trykte brochurer, en hjemmeside, en video og en kampagne på sociale medier.
Anerkendelsen
Om A' Design Award i Sølv
Buddy Workwear Primær Funktion: Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Buddy Workwear Primær Funktion: Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Buddy Workwear Primær Funktion: Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensioner & Emballage
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Produktionsteknologi
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Designudfordring
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Forskning
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Projektvarighed
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Driftsflow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Teammedlemmer
- Pilotfisch GmbH & Co. KG
- Billedkreditering
- Photography: Fotografie Witte Wattendorff GmbH, Münster
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