Enable Change Brandidentitet af Squared er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2022

Enable Change Brandidentitet

af Squared

Klient: Isabelle Laporte

Vinder af A' Design Award i Jern i kategorien Grafik

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Farver

Designet

Om Enable Change Brandidentitet

Enable Change er en brandidentitet skabt til en professionel, der arbejder med forandringsledelse. Identiteten anvender en minimalistisk tilgang, en dristig typografisk kombination og én levende farve. Logosymbolet forbinder initialerne I og L med uendelighedstegnet, som repræsenterer inklusion. Skrifttyperne blev udvalgt til at afspejle forandring, med former der udvikler sig og bløde overgange mellem tykke og tynde streger. Farvepaletten er reduceret, og det grafiske udtryk er fladt. Design og udvikling tog omkring to måneder i 2021.

Anerkendelsen

Om A' Design Award i Jern

Enable Change Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Enable Change Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Enable Change Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Produktionsteknologi: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Designudfordring: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Forskning: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Projektvarighed: The design and development of this brand identity took around 2 months in 2021.
Driftsflow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Teammedlemmer: Creative Director - Yana Okoliyska