Nianfenyuanjiang Gu3o Emballage til alkoholiske drikkevarer af Jinhui Liang, Keyong Dong and Rui Wu er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2023
Nianfenyuanjiang Gu3o Emballage til alkoholiske drikkevarer
af Jinhui Liang, Keyong Dong and Rui Wu
Klient: Anhui Gujing Distillery Co. Ltd
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #142192Designet
Om Nianfenyuanjiang Gu3o Emballage til alkoholiske drikkevarer
Gu30 er en flaske designet til baijiu, en traditionel kinesisk spiritus. Designet viderefører produktlinjen Nianfenyuanjiang og bevarer den etablerede flaskeform og dragemotivet. Flasken er fremstillet af surlyn, et klart og transparent materiale, så den udskårne dragetekstur fremstår tydeligere, og væsken indeni er lettere at se. Der er anvendt glas, plast, akryl og papir i emballagen. Kejserlige elementer minder om destilleriets lange brygningshistorie. Designet har til formål at placere produktet i premiumsegmentet på baijiu-markedet.
Anerkendelsen
Om A' Design Award i Sølv
Nianfenyuanjiang Gu3o Emballage til alkoholiske drikkevarer er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Nianfenyuanjiang Gu3o Emballage til alkoholiske drikkevarer forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Nianfenyuanjiang Gu3o Emballage til alkoholiske drikkevarer er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Dimensioner & Emballage
- Width 15.4cm x Depth12cm x Height 28.5cm
- Tags
- Baijiu, spirit, packaging
- Produktionsteknologi
- glass, plastic, acrylic, paper
- Designudfordring
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Forskning
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Inspiration
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Projektvarighed
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Driftsflow
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Teammedlemmer
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
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