Gui Jiu Shi Jia Alkoholholdig Drikkevareemballage af Yunlin Dai and Weiliang Tao er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2023
Gui Jiu Shi Jia Alkoholholdig Drikkevareemballage
af Yunlin Dai and Weiliang Tao
Klient: Jiangsu Yanghe Distillery Co., Ltd
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #142245Designet
Om Gui Jiu Shi Jia Alkoholholdig Drikkevareemballage
Gui Jiu Shi Jia er et emballagedesign til en kinesisk baijiu-spiritus. Flasken er firkantet set forfra, mens synsvinklen fra oven kombinerer firkantede og runde former. Formen refererer til en kulturel idé, der forener faste principper med fleksibel tænkning. Etiketten bærer et batikmønster med en velkommende fugl fra Guizhou, et traditionelt tegn på gæstfrihed. Flasken er efterbehandlet ved sprøjtning, bagning og børstning, og halsmanchetten er beklædt med læder. Æsken anvender specialpapir, fiberplade, sølvfolie og metalskiltning. Et firecifret kodesystem understøtter beskyttelse mod forfalskning.
Anerkendelsen
Om A' Design Award i Jern
Gui Jiu Shi Jia Alkoholholdig Drikkevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Gui Jiu Shi Jia Alkoholholdig Drikkevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Gui Jiu Shi Jia Alkoholholdig Drikkevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
- Dimensioner & Emballage
- Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Produktionsteknologi
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing. - Designudfordring
- Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
- Forskning
- It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Inspiration
- The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
- Projektvarighed
- 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu. - Driftsflow
- The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
- Teammedlemmer
- Liandong Zhang、Huashuang Liu、Zhaoxin Zhu
Sponsoreret
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