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Xianyan Xianyan Fuglerede Emballage af Wei Sun

Xianyan Xianyan Fuglerede Emballage af Wei Sun er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.


JernEmballage· 2023

Xianyan Xianyan Fuglerede Emballage

af Wei Sun

Klient: DOTONE Brand Design

Vinder af A' Design Award i Jern i kategorien Emballage

14,056

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Farver

Designet

Om Xianyan Xianyan Fuglerede Emballage

Dette er et fuglerede produkt pakket i en avanceret gaveæske. Emballagedesignkonceptet kombinerer swiftlets og kinesiske elementer ved at bruge forskellige farveblokke og elementer i den lagdelte silhuet til at danne svalemønsteret. Det to-lags hule design tilføjer antik charme. Det overordnede billede præsenterer en orientalsk klassisk æstetisk kunstnerisk forestilling med sans for moderne designkunst.

Anerkendelsen

Om A' Design Award i Jern

Xianyan Xianyan Fuglerede Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Xianyan Xianyan Fuglerede Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Xianyan Xianyan Fuglerede Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Dimensioner & Emballage
Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Tags
Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Produktionsteknologi
The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Designudfordring
In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Forskning
Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiration
The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Projektvarighed
The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Driftsflow
The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patenter
Copyrights belong to DOTONE Brand Design, 2022.
Billedkreditering
Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng,2021

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A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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