Gojaming Juicepakning af Qichao An er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.

JernEmballage· 2023

Gojaming Juicepakning

af Qichao An

Klient: Mornice Brand Design

Vinder af A' Design Award i Jern i kategorien Emballage

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Farver

Designet

Om Gojaming Juicepakning

Gojaming er et emballagedesign til en serie af friskpresset frugtjuice. Emballagen består af en PET-flaske med en påsat etiket, der måler 70 mm i bredden, 35 mm i dybden og 200 mm i højden. Elementer fra Gojaming-logoet er forstørret og anvendt som det primære visuelle udtryk for hele pakken, hvilket skaber en samlet brandidentitet. Serien har tre smagsvarianter, og hver smag har fået tildelt en farve, der matcher den tilhørende frugt. Farverne og frugtelementerne hjælper forbrugerne med hurtigt at identificere den enkelte smagsvariant.

Anerkendelsen

Om A' Design Award i Jern

Gojaming Juicepakning er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Gojaming Juicepakning forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Gojaming Juicepakning respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensioner & Emballage: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Produktionsteknologi: Label plus PET bottle
Designudfordring: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Forskning: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Projektvarighed: The project started in September, 2021
Driftsflow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Billedkreditering: Designer:Qichao An,2021.