Namito Art Toy Karakterbillede af Ge Zhang

Namito Art Toy Karakterbillede af Ge Zhang er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.

GuldReklame· 2023

Namito Art Toy Karakterbillede

af Ge Zhang

Klient: Ge Zhang

Vinder af A' Design Award i Guld i kategorien Reklame

720,204

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Om Namito Art Toy Karakterbillede

Namito er et virtuelt art toy-billede skabt til kommerciel brug. Namito er en pige med ferskenformede læber, en rød paddehatte-frisure og hovedbeklædning formet som kaninører. Hun bærer en rød kjole og står med hænderne i lommerne og lukkede øjne. Hendes trutmund former to hjerter og bogstavet X, et tegn på at elske verden og samtidig afvise det dårlige. Karakteren optræder i billeder, videoer, udstillinger og trykte produkter. Namito har til formål at reducere mental stress og opmuntre mennesker til at være sig selv.

Anerkendelsen

Om A' Design Award i Guld

Namito Art Toy Karakterbillede er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Namito Art Toy Karakterbillede forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Namito Art Toy Karakterbillede skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensioner & Emballage: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Produktionsteknologi: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Designudfordring: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Forskning: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Projektvarighed: Since 2021, China
Driftsflow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Teammedlemmer: Ge Zhang
Billedkreditering: Beijing JiuPin Technology Co., Ltd.