Not Always Fun Trykt Annonce af Squared er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Socialt Design.

SølvSocialt· 2023

Not Always Fun Trykt Annonce

af Squared

Klient: Squared

Vinder af A' Design Award i Sølv i kategorien Socialt

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Not Always Fun Trykt Annonce

Annoncekampagnen har til formål at øge bevidstheden om Harlequin syndrom. Dette er et syndrom, der påvirker det autonome nervesystem og er forbundet med fravær af sveden og rødmen af huden på den ene side af ansigtet. Agenturet udviklede vigtige visuelle illustrationer, som er baseret på sammenstillingen af de forskellige repræsentationer af harlekin med det formål at kaste lys over forskellen mellem den komiske repræsentation af karakteren og virkeligheden i at leve med Harlequin syndrom, hvilket understreger behovet for større forståelse og bevidsthed om betingelsen.

Anerkendelsen

Om A' Design Award i Sølv

Not Always Fun Trykt Annonce er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Not Always Fun Trykt Annonce forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Not Always Fun Trykt Annonce er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensioner & Emballage: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Produktionsteknologi: Meticulously crafted illustration is all it is used to achieve the final result.
Designudfordring: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Forskning: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Projektvarighed: The project was developed during the first trimester of 2023.
Driftsflow: This is not relevant to the category presented.
Teammedlemmer: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Billedkreditering: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared