Mono Pizza Brand Identity af Irina Kolosovska er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2023
Mono Pizza Brand Identity
Klient: Irina Kolosovska
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om Mono Pizza Brand Identity
Mono Pizza er en brandidentitet skabt til en pizzeria i Storbritannien. Navnet forener ordene Mona Lisa og pizza og skaber en forbindelse mellem finkunst og gastronomi. Logoet sammensmelter Mona Lisas ansigt med pizzaens runde form. Mærket er tegnet med monoline-teknikken og regelmæssige grafiske former, så det rolige blik antydes uden fine detaljer. Der anvendes kun tre farver, og kontrasten mellem dem fuldender en klar og minimalistisk komposition. Identiteten er anvendt på pizzaemballage på 320 x 320 x 40 millimeter, trykt med Pantone-farver.
Anerkendelsen
Om A' Design Award i Bronze
Mono Pizza Brand Identity er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Mono Pizza Brand Identity forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Mono Pizza Brand Identity tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
- Dimensioner & Emballage
- Pizza packaging dimensions:320х320х40
Printing with Pantone ink - Tags
- logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Produktionsteknologi
- The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
- Designudfordring
- The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.
External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized - Forskning
- The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.
The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists - Inspiration
- The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.
I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression. - Projektvarighed
- The project started in April 2022 and work on the branding continues to this day.
- Driftsflow
- The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
- Billedkreditering
- Irina Kolosovska
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