The Wine Bag Emballage af Antonia Skaraki er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
The Wine Bag Emballage
Klient: The Wine Bag
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #152156Designet
Om The Wine Bag Emballage
Fremstillet eksklusivt til Lidl som en Jule Limited Edition, skabte AS emballagen til 1,5 liter wine-in-box halvtør vin for klienten The Wine Barrel. Beholderen blev designet til at ligne en håndtaske, med tilføjelse af gyldne elementer for at fremkalde en festlig stemning og give en følelse af luksus. Inkorporeringen af lædertekstur løftede dens udseende og gav den en realistisk og dyr fornemmelse. For at fuldende transformationen blev en rød snor fastgjort som rem, hvilket gav autenticitet til taskens design.
Anerkendelsen
Om A' Design Award i Bronze
The Wine Bag Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. The Wine Bag Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. The Wine Bag Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensioner & Emballage
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Produktionsteknologi
- The package is a bag in box for wine. The outside is paperback.
- Designudfordring
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Forskning
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Projektvarighed
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Driftsflow
- Product was distributed in all Lidl supermarkets throughout Greece.
- Teammedlemmer
- creative director: Antonia Skaraki and art director: Andreas Deskas
Sponsoreret
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