Pazhu Winery Vinemballage af Yanhui Zhang er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2024
Pazhu Winery Vinemballage
af Yanhui Zhang
Klient: Wuhan PUFINE Creative Technology Co., Ltd.
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #152702Designet
Om Pazhu Winery Vinemballage
Pazhu Winery er en emballagedesign til en druevin produceret i Tibet. Yderkassen følger den arkitektoniske stil fra Potala-paladset, og okkerrød og stengul er anvendt som hovedfarver. PET-etiketten er fremstillet med en ni-farvet ultraviolet trykproces. Lykkebringende velsignelsesmønstre, bederflag, vinranker og lokale dyr er malet i en regional stil. Tallet 3716 refererer til vingårdens højde over havet. Når æsken åbnes i toppen, fremtræder formen af de omkringliggende bjerge. Gaveæsken måler 112 x 112 x 380 millimeter.
Anerkendelsen
Om A' Design Award i Jern
Pazhu Winery Vinemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Pazhu Winery Vinemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Pazhu Winery Vinemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensioner & Emballage
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Produktionsteknologi
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Designudfordring
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Forskning
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Projektvarighed
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Driftsflow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
- Teammedlemmer
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang
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