Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer af Yamin Zhu

Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer af Yamin Zhu er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2024

Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer

af Yamin Zhu

Klient: Forty-Nine Union Design Department

Vinder af A' Design Award i Guld i kategorien Emballage

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Designet

Om Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer

Dette sæt omfatter en hvid porcelænskande, der stammer fra byen i Kina, porcelænshåndværkets ærede fødested. Ledsaget af skillevæggen udsmykket med motiv fra den berømte Shang-dynasti, samt fire snapseglas og penselpotten fremstillet i blå og hvid underglasur-porcelæn. De er elegant præsenteret i en rummelig trækasse. Hvert element tjener som en betydningsfuld repræsentation af kinesisk kulturel etos og indkapsler varige principper om udforskning, modstandskraft og bevarelse af kulturarvens snilde.

Anerkendelsen

Om A' Design Award i Guld

Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Forty-Nine Union Liquor Emballage til Alkoholiske Drikkevarer skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

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Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensioner & Emballage: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Produktionsteknologi: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Designudfordring: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Forskning: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiration: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Projektvarighed: The project started in April 2023 in Shanxi, China and finished in May 2023.
Driftsflow: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patenter: 202330374354.2
202330374352.3
202330374350.4
202330374346.8