CDU Hamburg Brandidentitet af Politikwerft Designagentur

CDU Hamburg Brandidentitet af Politikwerft Designagentur er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2024

CDU Hamburg Brandidentitet

af Politikwerft Designagentur

Klient: CDU Hamburg

Vinder af A' Design Award i Jern i kategorien Grafik

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Farver

Designet

Om CDU Hamburg Brandidentitet

CDU Hamburg er en brandidentitet udviklet til et regionalt politisk parti i Hamborg, Tyskland. Identiteten er baseret på en modulær struktur, der understøtter et ensartet visuelt sprog på tværs af print og digitale medier. Ord- og figurmærket forener bogstaverne CDU med Hamborgs symbol, en borg med tre tårne og to stjerner, på en mørkeblå cirkulær bæreflade. Figurmærket anvendes også alene, og bæremaskeflade kan udfyldes med billeder og farver. Der blev udviklet responsive websites til alle organisatoriske enheder.

Anerkendelsen

Om A' Design Award i Jern

CDU Hamburg Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. CDU Hamburg Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. CDU Hamburg Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensioner & Emballage: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Produktionsteknologi: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Designudfordring: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Forskning: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Projektvarighed: The project started in April 2022 in Hamburg and finished June 2023.
Driftsflow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.