Guyuelongshan Emballage til kinesisk risvin af Yuejun Chen er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2024
Guyuelongshan Emballage til kinesisk risvin
af Yuejun Chen
Klient: Shenzhen Red Deer Cultural Creative Design Co., LTD
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #153976Designet
Om Guyuelongshan Emballage til kinesisk risvin
Guyuelongshan er et emballagedesign til en kinesisk risvin fra Zhejiang, Kina. Vinen brygges efter en traditionel proces og har et lavt alkoholindhold, hvilket gør drikken velegnet til daglig brug blandt yngre forbrugere. Emballagen følger æstetikken i kinesisk landskabsmaleri, og beholderens form leder tanken hen på bjerge, vand og solnedgang. Designet har til formål at forny det enkle udseende hos ældre risvinsemballager og at præsentere orientalsk kultur på en moderne måde. Emballagen måler 340 mm i bredden, 130 mm i dybden og 150 mm i højden.
Anerkendelsen
Om A' Design Award i Sølv
Guyuelongshan Emballage til kinesisk risvin er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Guyuelongshan Emballage til kinesisk risvin forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Guyuelongshan Emballage til kinesisk risvin er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
- Dimensioner & Emballage
- Width :340 mm x Depth :130 mm x height :150 mm
- Tags
- Chinese liquor, Oriental aesthetics, packaging design, illustration
- Produktionsteknologi
- Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
- Designudfordring
- The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
- Forskning
- Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
- Inspiration
- Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
- Projektvarighed
- The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
- Driftsflow
- First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.
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