Unicorn Rebrand Visuel Identitet af Yating Liu er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2024
Unicorn Rebrand Visuel Identitet
af Yating Liu
Klient: Yating Liu
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
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Om Unicorn Rebrand Visuel Identitet
Designer Yating Liu har fornyet brandet for en mexicansk foodtruck i New York i et eksperimentelt projekt. Designet bruger livlige farver og emblemer til at appellere til unge studerende. I logoet repræsenterer "Uni" universitet, mens "Corn" står for tacos. Enhjørning-temaet, som er populært blandt unge, passer til brandets ugentlige introduktion af nye smagsvarianter. Logoet kombinerer kreativt elementer efter spansk grammatik. Menupunkterne inkluderer også universitetsrelaterede termer, hvilket sikrer et ensartet visuelt system knyttet til brandets essens.
Anerkendelsen
Om A' Design Award i Jern
Unicorn Rebrand Visuel Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Unicorn Rebrand Visuel Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Unicorn Rebrand Visuel Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Dimensioner & Emballage
- Loyalty card 90mm x 54mm
- Tags
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Produktionsteknologi
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Designudfordring
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Forskning
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Inspiration
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Projektvarighed
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Driftsflow
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
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