Imoment Lavalkohol Vinserie af Hu Wan and Li Jianpeng er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Mad, Drikke og Kulinarisk Kunstdesign.
BronzeKulinarisk Kunst· 2024
Imoment Lavalkohol Vinserie
Klient: Netease Yanxuan Trading Co. Ltd
Vinder af A' Design Award i Bronze i kategorien Kulinarisk Kunst
Verificeret Prisvinder
Verificer Prisstatus for #154735Designet
Om Imoment Lavalkohol Vinserie
Unge forbrugere foretrækker at indtage lavalkohol drikkevarer for at opnå en let rus, der giver afslapning, glæde og kan deles med andre. For at hjælpe dem med bedre at opleve deres egne øjeblikke når de åbner imoment drikkevarer, er imoments vigtigste salgsargument dets forpligtelse til at præsentere imponerende, smukke og uforglemmelige øjeblikke i lavalkoholserien gennem et design, der skiller sig ud sammenlignet med mange lignende produkter på markedet. Ved at kombinere visuel og fysiologisk beruselse tilbyder produktet en fordybende oplevelse af let beruselse.
Anerkendelsen
Om A' Design Award i Bronze
Imoment Lavalkohol Vinserie er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Imoment Lavalkohol Vinserie forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Imoment Lavalkohol Vinserie tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensioner & Emballage
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Produktionsteknologi
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Designudfordring
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Forskning
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Projektvarighed
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Driftsflow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Teammedlemmer
- Hu Wan
Li Jianpeng - Billedkreditering
- Creator Hu Wan
Illustrator Li Jianpeng
Sponsoreret
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