RE MAX Daelim Brochuresæt af Sang Ryu er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Trykt og Udgivet Medier Design.
BronzeTryk· 2024
RE MAX Daelim Brochuresæt
af Sang Ryu
Klient: RE/MAX Daelim
Vinder af A' Design Award i Bronze i kategorien Tryk
Verificeret Prisvinder
Verificer Prisstatus for #155961Designet
Om RE MAX Daelim Brochuresæt
Brochuresættet er designet til RE MAX Daelim, en ny franchisetager af den internationale ejendomsmæglerfranchise Real Estate Maximums (RE MAX) i Sydkorea. Det inkluderer tosprogede udgaver på koreansk og engelsk samt en præsentationsmappe til at fremme ejendomsmæglernes salgsaktiviteter over for potentielle kunder. Inspireret af samarbejdet med ejendomsmæglerne styrede designeren brandkommunikationen for franchisetagerens produkter for at markedsføre deres services og resultater. Brochuren præsenterer informativt indhold, mens præsentationsmappen rummer salgsdokumentation for at lette kunderådgivningen.
Anerkendelsen
Om A' Design Award i Bronze
RE MAX Daelim Brochuresæt er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. RE MAX Daelim Brochuresæt forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. RE MAX Daelim Brochuresæt tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
- Dimensioner & Emballage
- 210 x 297 mm
- Tags
- RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
- Produktionsteknologi
- The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
- Designudfordring
- What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
- Forskning
- The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
- Inspiration
- RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
- Projektvarighed
- RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
- Driftsflow
- The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.
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