Albamon Z Brand Identitet af Jobkorea er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2024
Albamon Z Brand Identitet
af Jobkorea
Klient: Albamon Z
Vinder af A' Design Award i Bronze i kategorien Grafik
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Om Albamon Z Brand Identitet
Albamon Z er en brand identitet til en sydkoreansk online rekrutteringsplatform for deltidsjob. Identiteten omfatter en skråtstillet logotype, et flagsymbol, en maskot og en lys farvepalet anført af orange. Den skråtstillede logotype udtrykker enkelhed, intuitivitet og præcision i hurtig jobmatchning. Flagsymbolet er inspireret af flag fra billøb og henviser til hurtig jobsikring. Maskotten repræsenterer den hurtige formidling af rekrutteringsnyheder. Designet henvender sig til Generation Z. Platformen matcher arbejdsgivere og jobsøgende med chatnotifikationer og kunstig intelligens-analyse.
Anerkendelsen
Om A' Design Award i Bronze
Albamon Z Brand Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Albamon Z Brand Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Albamon Z Brand Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
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Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Albamon Z, a prominent South Korean online recruitment service, specializes in part-time job listings, offering a user-friendly interface for seamless employer-job seeker connections. Prioritizing swift and efficient job matching, the platform utilizes notification chat and artificial intelligence analysis. The distinctive Z-shaped flag serves as a symbol of the brand's dedication to successful job matching service and empowering Generation Z (born between 1997-2012).
- Dimensioner & Emballage
- Albamon Z targets Generation Z, considering their tech-savvy, socially conscious, and flexible nature. Key technological properties include a user-friendly interface, AI based talent recommendation, visually appealing design, instant messaging for quick communication, personalized contents with customized job recommendations, and location-based job listings for reduced commute time and costs. These aspects align with Generation Z's preferences.
- Tags
- Albamon Z, Part-time job, Recruitment platform, Generation Z
- Produktionsteknologi
- Albamon Z, an online recruitment platform specializing in part-time jobs, prioritizes software development, server infrastructure, and database management, utilizing programming languages, web development frameworks, and cloud computing services. The platform integrates artificial intelligence and machine learning for efficient job matching and user interactions. Our Generation Z-focused brand identity features a slanted logotype, a symbolic flag, a friendly mascot, and a vibrant color palette.
- Designudfordring
- Designing elements for our brand essence that resonate with Gen-Z was the project's main challenge. The slanted logotype embodies values in quick job-matching: simplicity, intuitiveness, and accuracy. The flag symbol, inspired by car race flags, signifies swift job securing and victory. The mascot personifies our key feature—swift recruitment news delivery. The color palette, led by the primary color orange, embodies success and joy, aligning seamlessly with Generation Z's preferences.
- Forskning
- A user survey identified key challenges for part-time job seekers and recruiters, highlighting difficulties in swiftly hiring candidates meeting criteria and obtaining personalized search results. Albamon Z responds by enhancing employment opportunities, fostering local community development, supporting career growth, and making a positive economic impact. Leveraging AI analysis, the platform offers targeted talent recommendations and personalized services to address these challenges.
- Inspiration
- Albamon Z emerged to tackle challenges in time-consuming hiring processes for job seekers and recruiters. It provides solutions for efficient and flexible hiring, including quick and targeted hiring, optimized advertising, access to a diverse talent pool, and efficient skill-job matching. In summary, Albamon Z improves the job market's flexibility, efficiency, and accessibility, specifically addressing the very needs of part-time job seekers and businesses with temporary staffing requirements.
- Projektvarighed
- This project started in March 2023 in Seoul, finished in November 2023, and was launched in December 2023 in Seoul, South Korea.
- Driftsflow
- Albamon Z incentivizes job success with branded goods, promoting part-time opportunities. Merchandise, like coffee mugs and tote bags, serves practical use. Branded work apparel (T-shirts, hats, aprons, name tags) enhances employer branding. Training materials and industry guides support workers' skill development. Recognition gifts (certificates, gift cards) express appreciation. Albamon Z's merchandise reinforces its message, championing part-time employment and career growth.
- Patenter
- Copyright JOBKOREA, 2023
- Teammedlemmer
- Creative Director: Taiyoon Lee
Brand Strategist: Siyeun Hwang, Hyojung Cho
Brand Designer: Hyojung Cho
Video Motion Graphic Designer: Eunjin Choi, Hyojung Cho - Billedkreditering
- JOBKOREA
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